Hali Holt

Is the “Paradox of Choice” Derailing Your Home Search?

My Secrets for Buying Your First Home Like a Pro

Buying a home for the first time can be a confusing time. That’s why the tips, tricks and strategies you’ll find in my Proven Secrets series will set you on the right path. It’s my own unique approach and a “behind the scenes” look at what to look out for and consider when searching for your home.

As a buyer do you want to see EVERYTHING in your price range, or feel like you need to look at just one more house or townhome?

You may believe that having a large selection of homes to choose from is the one and only way to find one you love. 

Guess what? It’s a proven fact that having too many choices only increases your chance of making the wrong choice! 

One of my favorite books  is “The Paradox of Choice” by Barry Schwartz.  We often discuss the moral of this book with clients and on occasion give a copy to those who are having a hard time making a choice.

You can apply the principles taught in this book to many areas of your life where you are having a hard time making a decision. However, for today’s lesson we’ll apply it to the home-buying process once we explain the “paradox of choice.”  

Choice Overload 

Research shows that having too many choices – from selecting a pair of  jeans to choosing a mutual fund package, or from finding a mate to picking a home – can overwhelm and stress people.  They become so confused and reach a point where they feel paralyzed with indecision. I am one of these people and this book has really helped me when I start feeling paralyzed.

These types of buyers also experience an increased feeling of regret or dissatisfaction once a decision is made. Many can’t get past the thought that one of the other choices would have been better. 

Has that ever been you? 

As consumers, shoot as humans you face an insane number of choices for all sorts of products. Think about it! You’re faced with an abundance of choices, it happens at the grocery store, shopping online, the car lot. This happens with both the big and small purchases!

An entire aisle of cereal is the norm, and don’t get me started on the different types of milks you can choose from now. At one time shopping for jeans meant Levi’s, and that was pretty much it. How long does it take you to find that perfect pair now? Or to decide on how much to spend?  

When there are so many options to choose from, it’s easy to end up in a situation where doing nothing becomes the “default choice.” We’ve all walked out of a store empty handed when this happens. Or decide to delay making a purchase until “another time.”

Why More Is Actually Less

When it comes to house hunting, you do want to have a healthy inventory of listings to view.  However, the mindset that “seeing more is better” can actually derail your home search. 

More choices can cause confusion, second guessing, and can become overwhelming.  

For example, if you spend the day (and weeks) looking at so many homes, you can start feeling confused about the features of each one. Your mind will start going in circles trying to distinguish each home. 

Plus it’s just harder to narrow down your choices and start to eliminate homes when you have viewed way too many. 

Make Choosing Less Stressful 

There are several strategies to make your search successful and satisfying from beginning to end. This means you’ll need to learn how to narrow down your choices.

Sometimes the market will limit your choices (hello 2022), but you’ll still need to make a decision at some point. Here’s how to do it:

  • Spend time “researching” BEFORE you’re a serious buyer.  Get educated about your local market in terms of price, location and features. Visit open houses, go online, and talk to trusted and reliable friends about how they made their home-buying decision.  This way your expectations are realistic and you’ll be more confident when you do become a serious buyer with an agent. Do your best to keep this time productive and perhaps even with a deadline, but don’t feel rushed or stressed. That way you can move on to becoming a ready buyer, or you’ll still be “looking” two years down the road.
  • Figure out your needs, wants and even your deal breakers. We say this over and over again but it’s SO important to make a well-thought-out list and stick to it. Focus your time and energy on what matters to you.  We recommend starting with what lifestyle you want to live and making your list from there.  
  • Stick with your budget and price range. You’ll increase your doubt, confusion, and dissatisfaction if you start to see homes outside your price range—lower or higher. You’re just adding more choices (and not good ones for you!). You should have already done your research so this action is an unnecessary waste of energy and time once you’re a serious buyer.
  • Compare apples to apples.  It’s not a good idea to compare homes that are in two very different locations – it will only lead to “analysis paralysis”!  For example, a home in the suburbs is most likely going to be bigger and possibly newer than a similarly priced home in the most desirable location in a more urban area. 

To avoid this from happening, you first need to narrow your location by deciding what lifestyle you want.  However, if you decide to be open to other locations, compare similar homes within the specific location.  

  • Remember having “enough choices” doesn’t mean a large number. Too many choices can be daunting, so you want to aim for “enough” choices. This way you’ll be confident in your decision and satisfied that you’re not shortchanging yourself with too few choices. Work with your agent so that you view “enough” homes that meet your list’s criteria. 
  • Keep eliminating homes and move on. When you view a home, it’s either a “yes” or “no” and then on to the next one. Eliminate as you go along so you can keep your selection to two to three homes (just like HGTV’s “House Hunters”). Don’t “keep it in the running” just in case! You’ll end up with too many “maybe’s” to whittle down. Another strategy is to ask yourself what home you like better—the one you are in right now or the ones you just saw.  Then pick your favorite of the day.  
  • Don’t worry you’re missing out. Your agent is there to help pare down the number of homes to view and keep you focused. Your agent can explain why certain homes weren’t on the list to show you – i.e. they don’t match your list, are out of your price range, or have something that you consider a deal breaker. 
  • Avoid becoming an MLS junkie. It’s hard in today’s market to not search the internet to see what’s been newly listed. Just remember to keep it in check and limit the time you spend trying to catch every new listing. You can tell your agent if you’ve seen something that’s a match but don’t become obsessed or anxious about every new listing and second-guess too much.
  • Learn to embrace “good enough.” I do want you to find a home you love. However, no home is going to have everything on your list and still meet your budget. Accept that your decision on a home may come with some sacrifice of a want on your list. Making a choice does mean you’ll be passing up opportunities to look at future listings, but you’ll be stuck “looking forever” and never move into a home. Do you want that to happen?

Let me know if you have any questions about choosing a home and if you think you’re afraid you’ll experience choice overload, I definitely recommend reading “The Paradox of Choice” for further insight.Next week is another hot topic for many first-time buyers. Are you afraid that your student loan is preventing you from becoming a homeowner? Then you’ll love How to Buy a Home with Student Loan Debt, which continues the Proven Secrets to Buying a Home series.

Everything to Know Before Buying Your First Home

Hey!

I'm Hali and I love helping first time home buyers make their first home more affordable and I love helping sellers looking to move up to their forever home. Let me know how I can help you make your real estate dreams come true. 

Contact

(770) 874-6200 (Broker)

3350 Atlanta Rd SE
Smyrna, GA 30080

Hali@findinghomewithhali.com

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Hey!

I'm Hali and I love helping first time home buyers make their first home more affordable and I love helping sellers looking to move up to their forever home. Let me know how I can help you make your real estate dreams come true. 

schedule your free consultation

First Time Home Buyer

Find Your Forever Home

Buy & Sell at the Same Time

All Articles